I think they could make wow ftp without going down the path you described. For example, wow goes ftp (yay!) no one is paying anything. Now they release a bunch of pink glitter ponys or hello kitty themed vanity pets for 15-25$ respectively every month. Even a "Hey! Did you just loot the Great 2hander of Noobsauce?" Dont like the look? Well for 5$ you can design the look yourself. Really endless possibilities and much more profit potential.
In those alone I believe they will make more revenue than with subscriptions alone with out disrupting class balance thru who pays the most is the most powerful.
I am sure Activi$on is pushing hard for ftp. Its only a matter of time, how much is the question.
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