What do you think - how many boxed subscribtions are gone?

[Generalbrock]

Of course they did the math. As much as Blizzard makes decisions people don't like, they're not stupid. I did some research ahead of our podcast this week. In Q2 Blizzard had $461MM in revenue. This is across all their games, and does not include just sub fees. Now how much of their breakdown is sub fees I couldn't tell you and Blizzard doesn't release those sorts of numbers anymore. Another interesting tidbit is that "Engagement" as Blizzard puts it is at the highest it has been at this point ahead of an expansion in a decade.

That means they've had more engagement now than they had leading up to Mists, and potentially even Cataclysm. They did admit this is being driven by the pandemic, but they're apparently doing really well right now.

If you do some bogus math (no one has these numbers), and assume there are 500 WoW multiboxers (probably overstated) in the world, each paying with a WoW token so it's $20 each, and let's say on average it's 10 box, because we want to inflate these numbers to prove a point: $300k/$461MM in a quarter. .06%.

I cannot stress enough how little we matter to Blizzard and from a brand perspective, this is likely the right call for them.

There is absolutely no way there are only 500 multiboxers worldwide. Posts on here alone can get tens of thousands of views. And I've seen dozens of multiboxers on my server and that's just on a low pop realm. I'd argue there has to be thousands of us at least - maybe even more when you include all the dual boxers etc.

[z0k]

There is absolutely no way there are only 500 multiboxers worldwide. Posts on here alone can get tens of thousands of views. And I've seen dozens of multiboxers on my server and that's just on a low pop realm. I'd argue there has to be thousands of us at least - maybe even more when you include all the dual boxers etc.

I really wouldn't conflate view counts with active players. I know there are lurkers, and I'm willing to concede there may be upwards of thousands of active multiboxers, but I don't believe that impacts the point I was making. There would need to be over 7,000 10 boxers all paying for their subscription with coins in order for us to even represent 1% of Blizzards income in a single quarter.