I really liked the first 20 levels of the game, the lore was pretty cool, the interaction with the NPCs was great, companions were cool (especially if you played a Sith Inquisitor) and the game seemed to flow from area to area quite well.

But then the journey from 20-30 started to slow and get grindy. Travelling between planets became a chore, the quests outside of the class became more and more grindy and the controls and lag (I'm in Australia) made pvp frustrating.

30-40 the grind tripled, I hit 43 and unsubbed.

There were aspects of the game I liked (crafting, npc interaction, epic class quests) but the game got old real fast and the level grind was shockingly bad compared to WoW. Plus the AH interface was so bad it was basically unusable, way worse then LOTRO's (and that is bad.)