Rift is more of a grind than WOW ever was honestly. The quests are so boring most go insane and 50% are collection quests. If the questing doesn't kill you - the end game content will. It's grind the same 4 dungeons repeatedly that you already ran leveling up for minor upgrades. Talking using whetstones on your T1 makes it as good as T2.
Raid are dull as hell 'I hear'. There's only 1 as well.
You ask if endgame started. Hell brother... People have ran it week one and most have already unsubbed.
Now I don't hate Rift or anything. To me it was alright... Pretty graphics... There's just no depth to that game.
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