Hmm, interesting. Sounds like the player base stabilized and some suits are upset that the ever increasing stream of revenue finally tapered off to a more or less steady flow, so they need to come up with ways to keep the money flowing. I don't know that WoW will go FTP any time soon. Whats more likely is the consolidation of Blizzard properties in to the battle.net accounts where in you recieve "discounts" for subscribing to various games.
Certainly we're going to start seeing the fruits of the erosion of developer morality. Its been happening for a while now, and in not too long the game will fall prey to "those with the most money buy the biggest advantage".
Personally, I think that's going to be the point of falling in to a death spiral, where subscriptions decrease, so more and more superfluous add-ins get tossed in, which just pushes more people away as they get tired of dropping X dollars every time a new tier of gear comes out. It will continue to be a revenue stream, but not in the way Blizzard wants. I mean, its not going to continually grow like they apparently think revenue streams should.
Cue Blizzard's next big thing, an MMO designed for the "hardcore" (courtesy of Jeff Kaplan) where Blizzard promises they won't "repeat the direction we went with WoW". Of course, the reality will be just another attempted cash cow, but we'll have to see if their PR-fu picks up or the players are savvy enough to catch on.
But mark my words, in the not too distant future, a battle.net account will cost between 5-15$ a month, and with that you get a subscription to a game of your choice. For every game after, you'll be paying between 3-5.99$ for extra subscriptions.
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