The spirit of the game is what makes the player keep giving out money to Blizzard.

Be in single play, raid, arena, multi-boxing, farming gold, badges, epic, alts, consuming content, and even just hanging out with "friends" in vent--these are the spirit of the game that motivates one to keep logging in the game.

The spirit dies when one considers time spent in the game is a waste of time. The spirit needs to die in order for an unbalanced person to quit the addictive nature of gaming.