Problem is vyndree, just because the EULA says the accounts dont have value, doesnt make it valid. There have been a number of court cases recently that have counteracted EULA's and ToS's and found them to be flawed.

For instance, just because you sign an agreement that takes away your rights and lets you become my slave, doesnt make it a valid legal document. A lot of language in EULA's and ToS's is such language, granted not as extreme, but same logic.

SoE allows the sale of accounts via the Station Exchange.
Second life and Project Entropia do as well.

UO allows the rampant sale of accounts and gold with no policing, and even sell skilled accounts on their website. Basically, you pay for a headstart.

EvE allows you to buy game time with ISK (in game currency), your also welcome to trade your accounts etc here.

I wasnt trying to be snippy... but as a MMO'er for 10 years, wow is the first company to enforce 1 player per 1 account... its just a drastic change from what Im used to. From a liability stand point it makes sense, its just completely different than the industry standard. Not all companys allow in writing for accounts to change names / hands, but its not stopped.

As for family members... I will say this is the first game that doesnt allow that.

Its their game, and their welcome to do it... just rubs some of us old timers the wrong way.