It really comes down to what you want to do for "your" end game. Do you want to do arena or heroics (maybe even raids). I really don't like pvp at all, this is my personal perferance. I love to raid, quest, and do heroics. I will probably do enough bg to just get the gear that i need so i can do heroics easily. I know that pvp doesn't do that well in pve, but if a pvp purple is going to replace a bad green or blue then it will be worth the trade. So i will probably only pvp for like a month just to get the gear that i want and then farm heroics for better pve stuff.
The other thing that you have to watch out for is that season 1 is to be going away soon so it might be better to save your bg honor for season 2. Plus 90% of the season 4 gear is rank required so if you don't have a rank of 1600 you can probably only get 2 or 3 pieces of season 4 (i might be a little off, but going off of memory). But in the end it is up to you in what you want to do if you want your end game to be pvp then stay in lvl 60/69 to get enough tokens and honor to get all your pvp gear. As soon as you get to lvl 70 and have no pvp gear you will be dead in 2 shots.
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