Instead they'll need to again compete, improve, and earn their rating.
I love you, Blizz. Have my space turkey babies for making people earn what they think they deserve.

Max, gear will come and go, especially once Wrath hits, get what you can without focusing too hard on it and enjoy the ride to said gear. Have fun, blow people up, get blown up, res and lol at that rogue who tried to gank an alt then got quad frostshocked for his trouble :p Enjoy yourself, the gear will come in time and if you don't think actively about it you'll be geared in no time anyways

Also, regarding the "No raids, no pvp, needs more no-schedule entertainment"; try visiting Quel'Danas sometime :p TONS of dailies added with the Sunwell invasion scattered around Sunwell Isle & Outland, something you can do for a couple hours for nice loot, money, and even a Heroic Badge rarely. But besides Raiding and PVP, what's left? Heroics? Farming for yourself? It just seems like you don't like the only things available endgame lol