This may seem like an obvious statement, but unless you have millions of gold to initially invest into both the cost of the expansions and subscriptions required, you're going to have to either farm quite a bit, or pay out of pocket—that's just what it comes down to. People who pay for their subscriptions primarily through gold generally fall into two categories: A) they farm a lot, or B) they are established with several teams that they can do basic tasks that reward gold (like World Quest dailies).
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