Hey Dreadone,
It looks like your are setting it up correctly, aside from assigning a hotkey. And yes, World of Warcraft requires that macros be attached to hotkeys which is why IsBoxer complains when you create a "wow macro" and try to export it without a key combo attached.
As far as sending it to the client without the key combo I don't think IsBoxer allows this. I think you would have to find the frame in the wow client that the chat box is associated with and mimic pressing "enter" so that this string/script/run command can get entered into it.
Essentially with the wow client things can happen from pressing a hotkey which is tied to some action, or inputting a string into the chat box/console.
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