well that's just the thing - by giving everyone easy and quick gear in addition to LFR/LFD, they've essentially killed the content. If you can see it all just by tagging along in LFR then why go beyond that? Why grind to have the absolute best gear when it becomes worse than the next content patches gear (which is essentially given to everyone free)? Why make friends and form a community when you can just queue from org/sw? Why grind pvp gear when stats are normalized? Why even go out and explore the world when everything is accessible from the comfort of the major cities?
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