I swapped the tavern a week or 2 ago for a barn, because I got the followers I wanted (more or less). I do plan to go back to taverns though. The missions were (unless they have changed something) all around 100 gold with the occasional 150g mission. It doesn't look much at first, but once your followers are decked out with epic mounts the missions last like 4 or 2 hours, if you do that a few times a day x5 toons it starts to add up quickly, definitely if you look at it over the course of a few months.