for me wow is still the social experience i have a lot of friends in game and the guild i play in ya i do box but even then with friends its hard to get a full group all the time i don't know why i box i just love the clones behind me makes me feel more powerful i love trying to get all my chars setup i love wow its part of who i am now. i don't really quit that much maybe a few months here and there but am always back.