Yes. Press B to open up the action bar editor thingy. I don't know much more about it than that yet.
This is why ISBoxer's Quick Setup Wizard was adjusted (ISBoxer users, update via Help->About ISBoxer Toolkit) with special versions of "Follow Me" and "Assist Me" for WildStar in the latest version, which does not require setting up in-game key bindings or macros (as mentioned in my walkthrough video, this is done via copy/paste). Similarly, you can use the Mapped Key Wizard to set up a "Text Entry" mapped key (also part of the ISBoxer update, but this is otherwise done via Key String Action); one line of text can be pasted (e.g. "/follow"), and tell it to press Enter afterward.
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