That only shows that blue poster has no idea about multiboxing. There is no need to use the Battle.net app at all exactly as there was no need to use the former Launcher - you just need it for patching not playing.
To be fair, the person they were replying to was asking about the launcher. I could see Blizzard suggesting to launch the game directly from the EXE if the launcher wasn't able to launch multiple clients.
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