I don't know if I would necessarily call it "clever" because how do you expect them to prevent it from happening?
Battlechest $20
MoP $20 (Assuming after WoD goes live)
WoD $40 (?)
Transfer Fee $25
Now, if someone wants to pay $105 per level 90 then, by all means, I say go for it. If a 5-boxer wants a new team of level 90s after their RaF has run out and they've already purchased WoD on their main set of accounts, then that's going to total $525 -- No, thank you. Best case scenario is if you caught everything on sale (which they're coming up) and then the model would be something like this:
Battlechest $5
MoP $10 (Assuming after WoD goes live)
WoD $30 (?)
Transfer Fee $25
And even that is $70 per level 90 character (or $350 per 5-box team). If Blizzard ever offered free high-level characters through their in-game store (which I'm assuming they eventually will), they're going to be much cheaper than $105/$70.
Honestly, I'd rather drop $20 (at most) on a few Battlechests, RaF myself to 85 in less than a week, and then finish out the last 5 levels in a few more casual days of questing... all while saving $80 per account.
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