They didn't want that new players / alts could skip the iLVL requirement to join the new LFR, by using PVP gear. So they basically wanted to create an incentive for those players to run T14 LFR/normals and gear up that way. Which doesn't make sense imo as they could as well just not count the ilvl you get from pvp pieces whenever you need to meet a certain minimum ilvl for pve.
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