Unfortunately that word right now is simply part of the gaming and competitive gaming culture and has been for a long while. About six months ago there was a lot of discussion from the e-sports community about that word and others that come up quite often during players commentary of their games while streaming as well as e-sports casters while they are doing their shows. There have been a few instances of sponsorships lost or players released from their teams over the use of certain words but most of the push has simply been in attempts to mainstream and legitimatize e-sports and help it grow.
I think that is where a lot of people get it wrong. Instead of trying to create rules or dragging everything into a censorship or freedom of speech debate the focus should be on raising the professionalism across the board. You can't have Ryan Seacrest without Howard Stern.
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