Just a quick correction - All of the items you dig up from the Dark Soil around Pandaria tell you exactly who you should give it to in the tooltip in order to receive extra "friendship". I would personally not spend my time trying too hard to find these things because none of these NPCs do anything special for you once you become "best friends" -- All they do is give aesthetic changes to the look/feel of your farm.
EDIT: It was apparently too early in the morning for me to reading threads...
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