Quote Originally Posted by Apatheist View Post
Not alone. It's a 40-man world boss that respawns every 30 minutes or so. You should be doing it every week, if you haven't been already. Free loots!

First time you do it, you can complete a quest that gives you free epic boots. Also gives you a bag once per week that has a chance to drop tier.
Just engaging the Boss with a raid gets the quest? i have not seen a quest for it.