It's been common practice for over a decade that job listings are part of the communication & marketing strategy of companies, definitely in IT. And it goes as far as fake job listings describing some incredible jobs that should sustain the imagine of a sexy high tech environment, even within major companies. Terms as 'secret' & 'next gen' are pretty easy to cover up for. They get a pool of high profile candidates they can use for later recruitment needs. Not saying this is what blizz is doing, but it's worth taking into account.
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