Profit is still made from going ftp the question is how much compared to where they are now. No matter how any fanboi(not calling you a fanboi) wants to frame the loss of subs. The shareholders, investors and executives I am sure were imagining a wow like subscription base atleast at the start. The ftp business model was mentioned during the shareholders meeting as a "different business model approach".
My personal opinion of the game is that it was an awesome single player rpg.
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