All depends which way you want to go.
If you want the guild to grow(and raid), going to have to "give out" some good reasons to join your guild...gold, repair bill, perks.
I see alot of people jumping ship by just hearing about the leadership change....good or bad.

Any insight on the cost of ownership? I see guilds for sale all the time but not sure what a "casual" lvl 25 guild sales for. Great acquisition for a boxer!