only "Naming policy" I can think of is don't expect us to be able to pronounce some of the less than standard names

and Definately bring over heirlooms if you have em. They are bind to battlenet account, so you could just move over a single toon with 5+ sets of heirlooms, then mail em to all the alts once you're all set up. Do you have access to the head and cloak enchants? If not, you might consider moving over a max level character, and grind out the weekly guild rep, then buy the associated heirloom gear. Makes a huge difference. We have the 10% buff from guild perks, add that to the 20% from the shoulders/chest and 15% from cloak/helm, that's 45% free exp.