It's feeling vs rational thoughts. We've payed some thousands euro's/dollar's to a company. I can't imagine, that it's that much more effort to move 1 chars or 3 chars between accounts. So I can completely understand that it's dissapointing they do not offer a discount. Like you say, loyalty isn't worth anymore what it was.
Then from blizzard's point of view, I can understand they do not offer a discount. It's easier/better to keep it yes or no, then add a maybe and a gray area. Besides that it would cost them.
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