Never understand "hate blizz" posts.

From a business point of view it makes sense - the minute they offer discounts, the whole world and their dogs will want discounts as you may be posting what discount on any number of forums. The ideal business model is "don't discount. Ever" but in reality you have competitors. Now Rift seems to be doing free transfers (correct me if I'm wrong, I don't play it); at some stage if that becomes a key draw for people, WoW may change their policy; but this is unlikely until subs start crashing. Think of it like going to a supermarket and asking if they do volume discounts on grapefruit as you always buy 20 grapefruits each week. They'll most probably say "no" unless it's on promotion.

Loyalty is no longer such a major concern for companies as people shop more on price/promotions and convenience.

From a personal point of view - if you do succeed, let me know as I've got a crap load of toons i'd like to move but can't really afford the transfer fees.