Uncheck the "auto-add windows titled..." feature in keyclone.

Don't launch wow.exe manually, instead, type the names of the "commands" (which you set up) in that drop down next to the connect button, then click the connect button.

To launch more than one command at once, separate them by semicolons. Type the names exactly as you created them in the command editor, including capitalization.

PS: I don't know what's up with the "badly formatted'... the above advice is just based on screenshots in your post, you aren't launching the commands with keyclone.

EDIT: I just noticed that the badly formatted is there before you've even launched anything, you might try moving your .ini file out of the way (or deleting it entirely) and starting over.