I've noticed it too! I've been playing my ally toons on a PVE server this past week. I've had no less than 3 requests to pose for pics. I am more than happy to hit my formation #1 button and pose for snap-shots.... the equivalent to an autograph request in WoW lol.

I've even noticed one stalker. A human warrior has consistently following me around. And when the announcement of my team's vistory at collecting Van Clef's head was announced... he whispered each of my members congratulating them lol.

I think publicity is a great thing, it gets people interested and excited about multiboxing!