I think they've got a long way to go before it becomes a long term game. I played beta but i wouldn't and couldn't be asked to pay another 250 bucks for an mmo just starting out. The beta was fun but i don't see me personally even sticking with the one copy my sister bought for me... i returned it to game stop and bought darkspore preorder instead.

The thing with rift is, out of the box the amount of rediculous balancing that needs to be done makes it a TON of fun.. but at the same time being overpowered for too long will get boring... it did for me in beta anyway. Either own or get owned, and too fast to even really matter. That on top of the no interact with target +click to move really got me... I'm too used to the convienience it has in wow. Also of note, i HAAAAAAAATE the character models... its hard to get hooked on a game when you just cant stand looking at the toon you're playing.. its so damned bland and boring its like looking at grass grow.... sure its amazing and the stuff around it is pretty cool, but at the end of the day you're still watching grass grow.