To me yes it is indeed a WOW clone. What is bad though is it is a clone of WOW from the TBC era. Lots of the modern innovations WOW has made with questing aren't in Rift. Almost all the quests are kill X # of mobs or loot X item from ground or corpse.

I've been trying to do a series for Rift but finding 'interesting' things to show has been extremely difficult. Like someone mentioned earlier. There really hasn't been one memorable moment yet where I was like "Man that was so frigging awesome I'll never forget that." Long quest chains ending in very anti climatic scenes.

Now don't get me wrong. Rift is a pretty cool game. But once the newness wears off. People will be clamoring back to WOW because it is just more interesting and better developed. The questing is just too boring in Rift right now to hold an audience. Couldn't even really imagine re-leveling through the content it's just too mind numbing.