Eve is a real "get out of it what you put into it" type of game. Its hard to even compare it to WoW in some ways. A lot of the content really really depends on the players (i.e. the market, pvp, 0.0 sovereignity shenanigans or whatever).

For me, Ive just been running missions. Some days ill mine. You can actually be a full time industrialist here, though the market is tough.

Also, get the concept of "end game" or "max level" out of your head.