WIth the increase in volatile life for making flasks/elixirs I am thinking that the price of life is going to go up. Currently life sells for half the price of air on my server, I normally farm the life while watching tv and have leveled my druid up to 84.5 from 80 this way, so the price of life will not affect me too much, thinking for others, truegold may become the transmute option if the price of life rises.