The Arena system has been a Joke for quite some time i.e. buying their way on to teams and getting carried, win trading, and queue dodging. This isn't something new. Since the advent of the rating system, the arena population has dwindled. It's set up so new players don't stand a chance, unless they grind out the losses, and maybe, they'll have the gear by the end of the season.

I say give everyone the same gear at the beginning of the battle. When you queue for Arenas, you go to a gear locker, and choose your gear. Let it be about knowing how to play your class. If you're good, you'll win. Then you can use your conquest points for a variety of things, including PvP gear for bgs or world PvP (if you can get them to leave the arena master). Until things change, they can have their Arena.