There's a pretty big difference there. With a program you write, there's no way around it. With a WoW char, it's just a few bytes in a database. All your "work" is just changing a few numbers in the database. You can't be a MS employee and run a command to make a program, but Blizzard can click a button and generate a level 85 with best in slot raid gear.
The other big issue I see with letting players sell accounts/items/gold is that as soon as someone feels cheated, Blizzard has to deal with it. I'm sure they already spend millions hiring customer service people to deal with compromised accounts and retarded player questions. If someone calls with a problem because they bought/sold an account, at least it's a simple "we can't do anything, that's against our ToS." Not to mention there's no monetary incentive for them to let you sell your account, unless they charged a fee to do it, which would cause even more issues.
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