You underestimate the amount of lazy people and the amount of stupid/unaware people. And as long as the playerbase attaches social value to certain vanity items in the game, the majority will never have enough gold.
Assuming one does not have moral objections to breaking the rules, and can spend 25-50$ and get enough gold in 2 minutes to buy what he wants compared to either having to farm his nuts off taking him months or spending hours on figuring out profession manual / gold blogs / learning addons, ... I can understand that they go for the easy way.
The reason why I don't buy gold is not because a blizzard rule tells me I'm not allowed to do so or that it's wrong, but it's because:
- i fear the repercussions on my accounts when i'd do so
- i enjoy playing the economy in games, making me having more than enough gold
- i don't trust those gold selling companies whatsoever
- it's my opinion that it affects the economy ingame and thus the gameplay to the negative
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