If it wasn't about the money then they'd give out authenticators for free. Just think about it...

While I am a strong believer in authenticators- this solution does nothing to stop keyloggers and hackers. Most people who are hacked don't OWN an authenticator. They get hacked then the hacker puts one on their account. How is this exactly helping the situation at all?

Looks like Blizz wants in on some of that hacker gold selling cash. The solution- make the hackers buy lots of authenticators- and they will... Because once again the people being hacked don't own authenticators.

Like I said in the beginning authenticators should be free. They probably cost less than a dollar to make and a dollar to mail. That should be covered in our subscription fees. If they were upfront they'd sent out an authenticator to every active WOW account, include an authenticator in every box and expansion.