The price is a tricky one. Can you buy Cata and play WoW? I doubt it. Will new buyers pay for 3 baxes to play? No way, New players will pay $50 just like all other games. Now if you paid $60 for all 4 ..... how about $40 for 3 and $50 for the 4th? Hard sell at best. What can you do after Cata drops with Vanilla? 1-60? With or without goblins/Worgen? See where I am going? Each expac, gave you more, but you could always play the older versions. So vanilla with the new quests? They would have to use the new maps except the new start areas/races.
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