An alternative cross faction 'business' idea ...

[OzPhoenix]

I honestly can't answer that. But why do eternal fire sell for 35g on the AH while the frozen orbs are listed between 16-20g? Why do I sell a pair of Boots of Kingly Upheaval every few days for 5k+ while one could buy the mats from the AH for about 2800g and tip a crafter 100g? Are they unaware, lazy or plain stupid? I really don't know. I copied more or less what blizzard did with the horse lately: create social value for an item.

True, I must admit AH prices often are little attention to commonsense.

On my realm Titansteel Bars for example have sold consistently for less than their constituent materials for months now.

And yes, Frozen Orbs, which can be converted into Eternal Fires always sell for substantially less.