Quote Originally Posted by genocyde View Post
Press: Blizz dev team, do you think World of Warcraft 2 will be able to succeed so soon after World of Warcrafts reign was cut down by its own RealID feature?

Blizz Rep: RealID was merely a setback....
NOTE: /run for i=1,100 do if CharacterIsSelf(i)then ApplyTinFoilHat(i);break end end

Kotick: Well, we've learned from the mistakes from RealID 1.0 and we're just about ready to roll out RealID 2.0, with improved user security for everyone involved.

Press: So, what does 2.0 do for you?

Kotick: It lets you chat with friends across the game but it doesn't show you any real names or tie into facebook or anything like that.

Press: So you mean it's more or less like the game was before RealID?

Kotick: Yeah pretty much. But it provides a whole layer of security and added value that is transparent to the user.

Press: What, you're collecting demographics and selling them at auction?

Kotick: No, we're monetizing the leveraged synergy between online habits and WoW/SC2 players. It's a completely different concept.

Press: You mean you're using people as a marketing experiment.

Kotick: No no, we're not sending them any ads or media directly at all. Activision doesn't participate in schemes of that nature.

Press: So, what about the companies you're selling the demographic data to? Will they be contacting players?

Kotick: I'm not at liberty to discuss specifics of business partners' contractual obligations. That would violate their confidentiality and privacy agreements.

Press: ....