Well you could see this coming. Battlenet, charity pet, celestial mount, remote AH, real ID, recent announcement they will shift towards micro payments and now this deal with Massive Inc. Me and a few others kinda warned for this (were will it end) 2 months ago. Better and smarter profiling, sold to you as a unique experience.
7 years ago I did a 6 months IT project with the biggest (back then at least) home shopping concern in the world. I was stunned when I saw a quick demonstration of how they pull info out of their customer database. Which basically decides for you what you gonna find cool and what you will buy. It's beyond imagination how far it goes. With todays technology and connected with many social networks it's only getting more insane.
When i was there (as a free lance contractor) I had the ability to check every persons credit record i.e. the same info banks can check. I could see if you were blacklisted or not, for what and how much longer. Every employee with a brain could do this. Which made me do a little experiment: over the next 2 weeks i wrote down every persons name that i met who could come in contact with private info (one has a job in a bank, another one works for the goverment, one for a telecom operator, another one is a tax officer, etc etc). It made me realize that basically anyone with bad intentions could collect all info about me available just by using his/her social network.
I don't believe this is gonna become reality. The user base will voice his opinion, many privacy activists (dunno proper english word), etc ... are going to protest. This is just one bridge too far. I still have faith in common sense and the power of a community when it gets serious.
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