it was $1400, no tax. Thing looks so gorgeous it brings a tear to my eye ;') Have to sit back about 6' from the screen though, which the rooms in get in these dorms are all that big ;P I actually just went into the store to buy 2 x 32" for $300 each but they talked me into it. Plus I figured I can just break up this screen into 5 screens and still have more than enough room to spare.