Those are user input "names" - there is no correlation to wow. AllAttack would simply be a friendly name the user gave something so they knew what it was. "FrostNova" isn't bound to "Frost Nova"...
There is nothing in WoW called AllAttack or Heal1...
Does that help?
Edit:
I just realized:
Your first screen defines the key(s) that the user presses with his fingers.
Your second screen defines the key codes that Mojo sends to WoW.
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