Yeah i got stopped at 3 "Online Upgrades" to trial accounts when I started the last raf group. But my faction and server transfers all went through.

The faction transfers all went through for me in under an hour. I screwed one up myself and canceled it so I could run back and get something real quick. So that one took the whole hour, and Blizz kept an extra $$ hold on my CC for the failed attempt until it expired.

The server transfers took even less time and by the time I did the last one I could start logging in over on the first one at the new server.

Overall it was fairly painless, aside from the cash outlay. I'd call it better value for the $$ if I could transfer all characters from one faction to the other at once, or from one server to another at once, or even just combine faction change with giving the option to move servers at the same time.