I hope that made sense I re-read my post and confused myself. Basically the Key Profiler allows you to Scan for New Games and set profiles for them when they are active.

If you go to Profile properties under the Edit button you will see how it has the wow.exe set up as a game executable. I personally do not use any of the profiles as I only use the G13 for WoW so I have all my bindings set as default.