Quote Originally Posted by aboron View Post
"I will make you win."
"I will make you powerful."
"I will put you in control."

Ok, but... I would hope that every MB software application would try to claim generic things like that. I was hoping for something to differentiate your product.
That's a good reply to what I said, and it makes me realize that I didn't describe the criteria very well.

Here's an example of (in my opinion) a really great name for a product which I found in the book:

T-Rex. That was the internal name of a server built by IBM in 2003. (The official name was eServer zSeries 990.)

Obviously it says, "this machine is a giant powerful monster."

Does that mean other companies couldn't also claim that their servers were powerful monsters? No, of course, they could make the same claim.

So please let me restate the criteria. It's not that the name should claim "this product is unique." It should just emphasize desirable qualities.