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    I just read an interesting book about picking product names. The book can be downloaded for free. It's published by a marketing consultant company that specializes in pcking names.

    http://www.igorinternational.com/pro...ming-guide.pdf

    One of the book's main points is that a good product name should describe what makes the product different from others in its category. It should not describe the category.

    For example, Quicken is a better name than Accounta.

    Virgin is a better name than AirJet.

    Google is a better name than Infoseek.

    The reason for this is that product names are almost always seen in context where the category is known. For example, somebody wiill ask in this forum, "Which multiboxing software should I use?"

    Somebody will answer, "People here mainly use Innerspace, Keyclone, HotkeyNet, or XXXXXXX."

    (XXXXXX is the new program we're naming.)

    To make the new product stand out in that sentence -- to make it appealing -- the name needs to give an idea of what makes that product different from the others. . The name doesn't need to say "I am a multiboxing program" because the person reading the sentence already knows that. The name needs to say, "I will make you win," or "I am easy to use," etc.

    The reason I'm explaining this is because I greatly appreciate that so many people wen to the trouble of suggesting names. But unfortunately, most of the suggestions describe the product category instead of what makes this product good.

    For example, most of the suggestions with "box" -- and there were lots of them -- describe the category instead of what makes this product special.

    I wish I had said this at the beginning of the thread, to save wasted effort, but it only occurred to me as the thread developed.

    If anybody still has energy to think of more names, I'm still very much interested.
    Last edited by Freddie : 11-17-2009 at 01:43 AM
    �Author of HotkeyNet and Mojo

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