The top of my list right now for something I like about WoW compared to WAR and any game touched by EA. No startup screens! WAR has 3 splash screens, then a video to escape through and another WAR logo screen that zooms into focus. Gone are the days of DAoC where I could select server and character and jump straight to loading in game.

WoW doesn't allow jumping directly to a character (or even directly to account on bnet), but it doesn't throw up advertising for companies I'm already patronizing. I don't mind crashing out of game, it happens, but to crash out and take all that extra time to get back in because I'm forced to click through a series of splashscreens is just infuriating.

I mention WAR specifically, but it goes for all EA games and many other publishers as well. Oh, and don't make me put the CD in either.