I didn't like that I was being forced to join either. However, I know if I don't, I won't be able to play. They will always have that power given their disclaimers.

I find it hard to believe so many people don't care about gathering of personal information. Sure, it's not really a big deal and doesn't impact me directly, but it doesn't mean that I should have to do it. Do you give your phone number or zip/postal code to the cashier when they ask?? I never do. Why should I offer free information to someone else so then can make money off of me? It just annoys me. Sure they can claim it's to improve services etc.. Perhaps it will, but I guarantee you they will gain more from it than any of us will.