I'm gonna babble here while I watch the DirecTV live stream.
Still quite a ways to go until the event actually starts. They're playing WotLK trailer, Diablo3 trailer, and Starcraft 2 trailer as filler, and probably also to help people setup their streaming clients. There's a segment about Blizzcon 2008 and their coverage last year. There's also the commercial for the livestream itself, which cracks me up whenever I hear the movie trailer guy say in his deep rumbly voice, "Plus, get your very own World of Warcraft Pet: Grunty the Murloc Marine."
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